Thursday, March 16, 2006

The Brides of June

It’s hard to believe how quickly March is flying by. It seems that we just had Christmas and rang in a New Year and we are already looking at spring. Fashion and work wise, it means I am a busy bee, which is always a good thing. In addition to regular collections, in which I have to always have to look more than one year ahead, I have the pleasure of being in the moment. Sometimes it is a little difficult to know if you are coming or going! Literally! Wait…is this trend for 2006, or is that something we are saving for 2007? It feels like the fashion industry is akin to Microsoft, sometimes….you know we’ve got the goods, but we are just not unveiling them yet, anyway, that would take all of the fun out of it! I suppose that is the all too necessary commercial, business, bread-and-butter part of the business, so, with it, we live, and honestly, it is fun to be a part of designing the future in some small way.

My favorite part of my job often happens in the season, or just before the flowers bloom. It’s the one on one part I love so much. There is nothing commercial about it. Last minute June Brides, special prom dresses, or just those special dresses inspired by the spirit of the moment. How could I resist? I get to spare no detail. I don’t have to think “Will this work in production?” I can use a special antique button, spend hours on embroidery, hand beading, and get lost in a beautiful world! I love it! I don’t think about how much money I am making by the hour, or if it will be “cost effective” though, perhaps I should! I just see it as a higher purpose, and I create to my hearts content. I love working with my hands, working little invisible stitches, and imagining the dress handed down to daughters and grand daughters. I always dream that they will outlive me, so the “bottom line” doesn’t apply in these cases.

This afternoon, I will meet with one such bride. Her enthusiasm is absolutely contagious on the phone, and I can’t wait to see her shining smile and find the source of her joy. Since I have an appointment for tea this afternoon (a working tea) the bride and her mother will join me just after at one of my favorite places to work, sip tea, and design beautiful dreams.

In fashion, if you think it is just a job, you are in the wrong business. If you think fashion is shallow, you don’t get it. It should be an expression of the deepest parts of the soul. If it isn’t, then they are just clothes.

I can’t wait to make this gown, I need it right now.

Live today with synchronicity. (Not a command, just a suggestion=)
And have a nice day.

Oh, and if you need a special dress, email me, please, it will be my pleasure. I will be traveling a lot between the US and France for a while, so we can meet somewhere along the way.

jennifer@jennifermarvin.com
www.jennifermarvin.com

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